Ulster have confirmed Brian McLaughlin as the province's new Head Coach.

The 50-year-old will be assisted by Jeremy Davidson, Neil Doak and Peter Sharp, while former Ireland international David Humphreys will take up the position of Operations Director reporting to Chief Executive Michael Reid.

"Having played at the very highest level and having worked with a number of top coaches, David's knowledge of the professional game will be invaluable in ensuring Ulster are properly and professionally prepared for Magners League and Heineken Cup action," Reid commented in a statement.

"The development of our young players, succession planning and the provision of appropriate playing facilities are key to Ulster's future success."

On McLaughlin's appointment, he added: "I'd also like to take this opportunity to welcome Brian to the team.

"A proud Ulsterman himself, and with his knowledge of our players and the skills he has gained throughout his coaching career to date, I am confident that we have the right man to lead us forward on the field."

McLaughlin was specialist skills coach with Ireland during Eddie O'Sullivan's tenure, helping the team to win Triple Crowns in both 2006 and 2007 and was come from the Royal Belfast Academical Institution where he was Head of Rugby.

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