Disney has announced that it plans to open highly interactive stores in upmarket shopping streets Dublin.

Jim Fielding, president of Disney Stores Worldwide said told the Independent “We feel if we offer one great store in the city of Dublin that will really create a true Disney destination, even in the face of challenging economic times, we can still be successful.”

They plan to open at least 25 new and remodeled shops in North America and Europe this year. The plan is that these stores are more entertaining to shoppers, such as more play areas and interactive activities.

"Our strategy is really to focus on premier malls and premier shopping locations," Fielding added. "We try to move to countries where there is already a strong affinity for the Disney brand," he said.