Irish fashion designer Louise Kennedy designed the latest iteration of the iconic Aer Lingus crew uniform
Aer Lingus has revealed their new cabin crew uniforms, designed by Louise Kennedy, as the final piece to their brand refresh which began in 2018.
The new-look uniform features 25 redesigned garments, including the addition of trouser and dress options, new jacket and coat designs for the male crew, and easy-care shirts and blouses for the convenience of all crew.
The redesigned garment materials will now have a level of stretch and are designed to fit and flatter all body shapes and sizes. They have also been made with the highest quality materials to ensure their longevity and durability, and all materials used have been sourced and manufactured in an ethically responsible manner to minimize environmental impact.
The color scheme of the new uniform still features the iconic green, now a new ‘Kenmare Green’ shade, as well as greater inclusion of navy, entitled ‘Midnight’, throughout.
The Aer Lingus crew uniform, which had not been updated since 1998, will be rolled out for some 4,000 cabin and ground crew members from February 10.
Aer Lingus CEO Sean Doyle said: “Our guests’ main engagement with our brand is with our 4,000-strong workforce of ground staff and cabin crew, therefore our uniform is an embodiment of who we are as an airline. As with our logo and livery, our new uniform needs to reflect the modern, international airline that Aer Lingus is today; while also ensuring that our unique identity is retained and our values as an airline are reflected.
“Louise Kennedy has achieved that in the uniform that we are unveiling today, and it is the final step in a process that has seen over 500 points rebranded over the last 12 months."
Irish fashion designer Louise Kennedy said: “We were honoured to be chosen to design the new Aer Lingus uniform. The brief from the airline was very clear and we were confident we could deliver a modern and stylish capsule collection which would endure for several years.
“The results reflect extensive engagement and inputs from the ground and cabin crew members. Importantly, over the past two years, we had constant support from Aer Lingus to remain true to our designs that allowed for more uniform options and the use of innovative fabrics.”
Louise Kennedy’s latest design for Aer Lingus is the airline’s eleventh uniform, with previous designers including leading Irish fashion names such as Irene Gilbert, Neillí Mulcahy, Digby Morton, Ib Jorgensen, and Paul Costello.
Aer Lingus’ first-ever uniform was a military-style rich brown suit designed by Sybil Connolly in 1945, which then became green a few years later in 1948.
You can watch the unveiling of the new Aer Lingus uniform here:
What do you think of the new Aer Lingus uniforms? Let us know in the comments!