Kerrygold Pure Irish Butter, created by Sir Anthony O’Reilly, arrived on the international market on October 8, 1962.
O’Reilly was the CEO of what was then called An Bord Bainne (Irish for ‘The Irish Milk Board’). He wanted to create a premium brand worthy of the rich quality of Irish milk.
The name for the brand was chosen in 1962 from a total of 60 suggestions. Some of the names proposed include Shannon Gold, Tub-o-gold, Golden Farm, Butter-cup, and even Leprechaun.
Surprisingly, Kerrygold was first launched in the UK, not in Ireland. The butter was launched in October 1962 in Manchester. It was available in London three years later.
In 1964, butter began exporting to overseas markets. It was not until 1973 that the brand was even made available for sale in Ireland. Kerrygold would eventually expand its offerings to include other dairy products, such as its Dubliner cheese.
Kerrygold advertising campaigns became legendary. The most well-known was the ‘Who’s taking the horse to France?’ commercial, which first aired in 1994.
Today, the golden foil packaging of Kerrygold butter is recognized around the .world in 60 countries. Kerrygold is the number one branded butter in Germany, and in the United States, it is the number one imported butter brand and the number three overall butter brand.
Kerrygold was recently banned in Wisconsin for not complying with the state’s strict dairy regulations. Some critics have suggested that the law was only proposed to protect the state’s own dairy industry. Outraged residents of the state have filed a lawsuit over the ban.
Craving that famous Irish butter? Try out one of these scrumptious Kerrygold recipes:
- Rich and creamy Kerrygold Irish mac and cheese recipe
- How to use Kerrygold butter to make delectable Irish scones
- Apple crumble with Kerrygold and Irish whiskey cream sauce recipe
- How to make stovetop Irish potatoes with Kerrygold cheese and butter
- Irish chocolate chip cookies made with Kerrygold recipe
*Originally published in 2015, updated in October 2020.