The summer is fast approaching and Failte Ireland has unveiled their latest online summer campaign to try persuade holiday makers to vacation in Ireland.
The nostalgic advert recalls summer childhood vacations in Ireland through a child’s eyes.
The campaign called #ThisIsLiving aims to recapture the essence of an Irish summer.
The campaign seeks to build on recent growth in holidaying in Ireland. Last week, CSO statistics showed a welcome return to growth for the domestic market following a number of challenging years.
Domestic holidays in Ireland rose by 2% in 2013, with a revenue climbing 7% the same year.
Here is a look at the video and be sure to check out IrishCentral as we retrace our summer vacation memories this month.
Check out our travel section here.