If you’re tired of all the green paraphernalia, shamrocks, and leprechauns this St. Patrick’s Day, Jameson's 2016 ad will make you fall right back in love with the feast day.

We all know about the beauty of Ireland’s landscape; the green fields, the hills, the streams, the magical quiet of the country and the vivacious bustle of the towns, but it’s not the only reason the celebrate this March 17.

In a new ad named #BeOriginal, Jameson worked with up-and-coming Irish director, Scott Carthy, to celebrate the characters of Ireland and the character of the country itself.

“We’ve done alright,” it hazards to accept, in a typically not fully patting yourself on the back, Irish kind of way. I mean, even with all our international success, we are still so small geographically that we could fit into Texas eight and a half times over.

"A country our size has no right to be celebrated the world over, but that has never stopped us.”

Read more: Apple and Jameson tart recipe

With the attitude of a small island determined to make the world notice, Jameson challenge us to celebrate St. Patrick’s Day in our own original way, whoever we are, because anybody willing to break down expectations or to “happily defy the odds” are people that the Irish want to know.

To give a little bit of inspiration, the ad also introduces us to some of those Irish people breaking boundaries and squashing norms. Through the 2-minute film we meet James Earley, a street artist who takes inspiration from generations of stained glass workers in his family tree; the band Jape as they wow crowds all over Ireland; and a pair of road bowlers who couldn’t look more different enjoying a game in Waterford.

“You don't have to be Irish to celebrate St. Patrick’s Day,” the ad continues. “It’s all in your approach.

“Run with it. Show us how it’s done.”

Challenge accepted.

* Originally published in February 2016.


Jameson are about to make you fall right back in love with St. Patrick's Day. Jameson Irish Whiskey / YouTube