All my favourite beauty icons have hair that looks lived-in and loved. Almost like vintage clothing, there's a bit of a story there, a days worth of lessons and laughs and, if you're lucky, a little tumble! The more worn and fluffy, unkempt and scruffy the more attractive as far as I'm concerned. Think Alison Mosshart, Charlotte Gainsborough, Mary Kate Olsen, even Alexa Chung; it doesn't matter if they're dolled up to the nines in Valentino they look very touchable and low maintainance-always a good thing!
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Surf Spray from Bumble Bumble, partly because I heard Cameron Diaz used it (I used to adore back when she was in The Mask; before she swapped surf Spray for Board and got a little too muscly for my liking).
That's the ironic thing, sometimes messy isn't always easy, sometimes flawless isn't always natural. It takes time and effort to perfect 'bed-head'. And product, that's important too. My favourite is Surf Spray from Bumble Bumble, partly because I heard Cameron Diaz used it (I used to adore back when she was in The Mask; before she swapped surf Spray for Board and got a little too muscly for my liking).
Anyway, you need Surf Spray or any other water-based salt product to add grit and texture. Rough dry your hair, throw your head upside down for added volume. Then take a 'wand' or tongs and twist random sections around, keeping some on the heat for longer than others so that the curl/wave/bend varies. Use your fingers to rub the ends together-like you're making DIY dreadlocks-this finishes the look and keeps it beachy. Once you've curled all the hair lightly brush through to take away the Irish-Dance-ringlet-vibe. Hair spray on and you're done...