Wearing green and spending even more! New data proves St. Patrick’s Day is turning into a costly holiday
St. Patrick’s Day 2019 will be all about both wearing green and spending green as Americans are predicted to spend more on average than ever before.
In their annual St. Patrick’s Day consumer predictions, The National Retail Federation predicts that each American who celebrates St. Patrick’s Day in 2019 will spend on average $40.18.
That’s up from 2018’s prediction of $39.65 and 2017’s prediction of $37.92.
Despite this rise in the prediction of per person spending in 2019, the total expected spending for St. Patrick’s Day has fallen from 2018’s $5.92 billion to $5.61 billion in 2019.
Similarly, the NRF predicts a drop in the total percent of the US population celebrating. In 2018, 60 percent of Americans celebrated St. Patrick's Day, which falls to a predicted 55 percent in 2019.
Check out the interactive infographic from The National Retail Federation about their St. Patrick's Day predictions here:
The largest age group of those celebrating St. Patrick’s Day 2019 are people between 18 and 34 years old, who make up nearly three-quarters of the entire demographic.
The NRF writes: “While older generations might turn to more traditional St. Patrick’s Day celebrations like preparing a dinner of corned beef and cabbage or attending a parade, younger consumers wholeheartedly embrace the social aspects of the holiday, planning to spend an evening at a bar or restaurant or making party plans with friends.”
There’s one thing most people celebrating St. Patrick’s Day can agree on, according to the NRF: “Regardless of age, ethnicity or region of the country, more than 70 percent plan to wear green in honor of St. Patrick’s Day.”
How are you celebrating St. Patrick's Day 2019? Let us know in the comments!