J. Crew, an American retail chain, has been forced to apologize after selling a St. Patrick’s Day t-shirt that features a map of Ireland without the six Northern counties.
The fashion retailer came under fire on Twitter after Francis X. Kennedy shared a snap of the shirt, slamming its design as “offensive and bordering on obnoxious.”
Hey, @jcrew, it's great that you're doing an Irish t-shirt for St Patrick’s Day, but this is offensive, bordering on obnoxious, for a couple of reasons. I'll let you figure it out for yourselves, but showing the design to any Irish person would have helped. pic.twitter.com/goAieDEawP— Francis X Kennedy (@FXKennedy) February 17, 2019
Kennedy’s tweet has since garnered more than 1,800 likes, as well as a slew of responses.
Aside from the omission of Northern Ireland, many people also took issue with the shirt’s design that featured “beer,” “more beer,” and for some reason, a large depiction of a windmill, something which Ireland is not particularly known for.
Do you know where Slemish is @jcrew ? Or what it is? Have you heard of Downpatrick? Your eviscerated map has left out the places St. Patrick lived, where he died and was buried. #Worsethantheweather https://t.co/CAhiNBVD1F— Andrea Catherwood (@acatherwoodnews) February 18, 2019
One person commented on the shirt on J. Crew's website before it was pulled from rotation: “Where’s Ulster? And apparently, the Republic is populated by alcoholics. Shameful!”
The Irish Post reports that J. Crew has since shared a statement apologizing for the shirt and saying that it’s no longer for sale.
"This product has been removed from sale and we regret any unintended offense it may have caused," a spokesman for the retailer said.
What do you make of the shirt? Let us know in the comments section, below.