The excellence of Ireland’s Irish-speaking areas applauded with brand new logo
A new brand designed to celebrate and promote the Gaeltachtaí (Ireland’s Irish-speaking areas) and the excellence of their products worldwide has been revealed by the regional authority responsible for their economic, social and cultural development.
On Monday, Udarás na Gaeltachta launched “Gaeltacht na hÉireann” (Ireland’s Gaeltacht), one inclusive brand which will act as a stamp of approval for everything that originates in the Gaeltacht as well as acting a visual representation of the vibrancy, enterprise, cultural richness, provenance and unique language of the Gaeltacht regions.
Listen back to Micheál Ó hÉanaigh, @UdarasnaG CEO on @drivetimerte speaking about the new #Gaeltacht brand 'Gaeltacht na hÉireann', launched on Monday last. Feature can be heard at 02.24.20 https://t.co/NIAUUiEdRo pic.twitter.com/rUOxfMS1AG— Údarás na Gaeltachta (@UdarasnaG) September 27, 2018
Údarás na Gaeltachta was established in 1980 to ensure that Irish remains the main communal language of the Gaeltacht and is passed on to future generations. The authority endeavors to achieve that objective by funding and fostering a wide range of enterprise development and job creation initiatives and by supporting strategic language, cultural and community-based activities.
They developed the “Gaeltacht na hÉireann” brand as a resource to promote the Gaeltacht and all aspects of Gaeltacht life and to assist with the strengthening of the Gaeltacht community and the Irish language. It is also hoped to maximize the benefit of the natural features of the Gaeltacht and to realize the region’s best possible potential in terms of the development of resources and employment and to attract mobile investment.
Launching the new brand Údarás na Gaeltachta Chairperson, Anna Ní Ghallachair said, “the Gaeltacht is an organic identity that can be easily imagined with a brand of its own. Due to the number of fantastic developments happening in this special region, it is particularly satisfying for the Board that Údarás na Gaeltachta have developed a specific brand to promote the regions excellence worldwide.”
Údarás na Gaeltachta, Chief Executive, Mícheál Ó hÉanaigh added “The brand is available for everyone located in the Gaeltacht to use- our clients, other Gaeltacht businesses, community organizations, the tourist sector, the Arts and other sectors.
“Companies and organisations who wish to use this stamp of approval will be able to use it on their services or products to inform their customers that their products are being made in the Gaeltacht, by a Gaeltacht workforce and supporting the economy of the Gaeltacht and surrounding areas.”
What do you think of the new logo? Let us know in the comments section, below.