A pint of Guinness and a solid #StacheForCharity is usually a great start to any March 17 celebrations, but what do the Guinness experts recommend for St. Patrick’s Day fun?
Whether someone can trace their entire ancestry back to the Emerald Isle, has no Irish blood at all or falls anywhere in between, St. Patrick’s Day is a time for everyone to enjoy. Guinness wants to make it as easy as possible to have fun during the festive weekend by releasing the Guinness Guide to St. Patrick’s Day – a collection of digital content, real-life experiences and physical takeaways designed to help make this March 17th the best one yet.
“There are countless ways to celebrate St. Patrick’s Day, but I’ll let you in on a little secret: as long as you’re celebrating with a pint of Guinness, you’re doing it right,” said Guinness Brand Director, Emma Giles.
“You might be spending time at home with family, grabbing a cab to the pub or stopping by a party to see some old friends and meet some new ones. Whichever way you choose to celebrate, we promise that with the help of the Guinness Guide to St. Patrick’s Day, this will be one to remember.”
So, what can one expect from the Guinness Guide to St. Patrick’s Day?
The St. James’s Gate Hotline
The Irish word for a ‘good time’ is craic, so dial it up – literally.
Step into a green Guinness phone booth and connect live with an ‘expert’ at the Guinness brewery at St. James’s Gate via video chat to ask all the burning questions about St. Patrick’s Day, Guinness and what it means to really be Irish.
The booths will be available free of charge to guests 21+ at the Magnificent Mile in Chicago on March 1st from 12pm-2pm CST and at the Madison Square Park triangle, across from the Flatiron Building, in New York on March 13th from 12pm-2pm EST.
Digital advice from the Guinness experts
From getting the perfect Guinness ‘Stache, to toasting like a native Gaelic speaker, to how to dress for the occasion, to pairing each beer in the Guinness family with the perfect Irish cuisine, a suite of digital videos and content starring a brewery ambassador from St. James’s Gate will be available through @GuinnessUS on Instagram, Twitter, Facebook and Pinterest.
Think of them as helpful tips for the big day on March 17th.
These Guinness t-shirts are a whole lot truer to the heritage than that “Kiss Me I’m Irish” shirt.
Imprinted with iconic fixtures from the Guinness brewery at St. James’s Gate like the harp plaque on Vathouse No. 2 or the cobblestones from Rainsford Street, the shirts are available in a very limited quantity on the Guinness Webstore.
Guinness #StacheForCharity back for year three
That great ‘Stache can do some good.
For the third consecutive year, adult beer lovers can take part in the Guinness #StacheForCharity initiative from now through March 31, 2019, by sharing photos of their 'Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and, of course, using #StacheForCharity).
For each ‘Stache shared, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, like Team Rubicon – an organization of veterans and first responders, who are some of the first boots on the ground when natural disasters occur.
Guinness Open Gate Brewery in Baltimore
For those lucky enough to live in the Maryland area – or those enthusiastic enough to make the trip – the Guinness Open Gate Brewery in Baltimore will be celebrating its first official St. Patrick’s Day in 2019 (after its grand opening in August of last year).
Complete with its own Guinness phone booth, the Open Gate Brewery will host ticketed celebrations in support of local charities with classic Guinness favorites and a special locally-brewed St. Patrick’s Day stout on tap.
Nobody needs the official Guinness Guide to St. Patrick’s Day to know that drinking responsibly is always a good idea. On March 17th and every other day of the year, drink like a brewer, and respect the beer.