Le Grá is a new Irish lager, brewed in Dublin and infused with shamrocks for luck.
Le Grá, which means "with love" in Irish, is brewed with 100 % Irish ingredients and is meant to capture the warmth, spirit and enchantment of the Emerald Isle.
Released by the independent London-based company Le Grá Beer Ltd, the 4.5% ABV golden lager "boasts a rich, smooth taste with subtle fruit notes and an incredibly crisp, refreshing finish."
According to the company, real hand-picked shamrocks are added during the brew "for an infusion of ancient luck and fortune."
The four-leaf clover logo on the bottle represents “the virtues of faith, hope, love, and luck that have forever guided the Irish people."
La Grá aims to bring to a global audience "the warmth, camaraderie, and unbreakable spirit that flows through the Emerald Isle's pubs and bars."
The official Le Grá launch took place on May 9 at The Morgan Hotel’s Temple Bar location in Dublin, reports TheDrinksBusiness.com. Guests had the opportunity to savor the first pours of the lager while enjoying live Irish music, entertainment, and appearances by special guests.
“With Le Grá, we wanted to bottle the warmth, camaraderie, and unbreakable spirit that flows through the Emerald Isle. From our 100% Irish ingredients to the shamrocks used during brewing, every aspect honors our rich heritage and the enchantment surrounding Irish lore," said Le Grá beer founder Sean Casey about the launch.
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He added: “Let the spirit of Ireland flow as we toast to where ancient tradition meets the art of modern brewing. The luck of Le Grá awaits!”
Le Grá Premium Irish Lager will be available across Ireland from May 10 at retailers, bars, and pubs, and will reach the UK market this summer, reports Feast Magazine.
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