Irish butter brand Kerrygold have launched a brand new flavour in the United States, leaving their Irish customers fuming.

The beloved brand has been upping their game in recent years with new varieties of their products, including Garlic & Herb butter, as well as a spreadable cheese range.

Now, American customers have been getting their hands on their latest butter blend, Cinnamon & Sugar.

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A post shared by KerrygoldUSA (@kerrygoldusa)

Californian creator Cait Regan took to TikTok to share a glimpse at the delicious delicacy, which is coated in brown sugar and cinnamon.

"It smells like a churro," she explained, "I’m not okay."

Cait captioned the clip "cinnamon sugar kerrygold butter GOODBYE," with the video generating more than 30,000 likes.

@caitregan

cinnamon sugar kerrygold butter GOODBYE

♬ original sound - Cait Regan

Many of the comments were people in awe after learning of the new butter variation, while others were Irish people literally raging that it wasn’t a product available in Ireland.

One wrote: "Irish here, this has to come to Ireland considering it’s literally an Irish product. We get nothing."

Another added: "For something that’s produced in Ireland originally, they are quick to forget about us."

A third commented: "Sorry what… here for the Irish. Why don’t we have this in Ireland? @Kerrygold Ireland has some explaining to do."

A fourth person wasn’t as vexed, noting "If this comes to Ireland I would be a diabetic."

Elsewhere, a commenter pointed out that the idea wasn’t a new one and they had made their own cinnamon sugar concoction, which they put on butter, when they were younger.

Other American creators took to the video-sharing app to share what they used the new butter for, with adding it into a cinnamon butter loaf and another confirming it worked well for baking cookies.

Extra.ie have reached out to Kerrygold Ireland to ask (see: beg) them to launch Kerrygold Cinnamon & Sugar in Ireland.

*This article was originally published on Extra.ie.