In celebration of the 150th anniversary of the Jack Daniel Distillery – the oldest registered distillery in the U.S. – Jack Daniel’s Tennessee Whiskey today announced a Jack Daniel’s Barrel Hunt which will take place in Galway, Cork and Dublin throughout September 2016.
The Galway Barrel Hunt will be the first to take place in Ireland on Thursday, 8th September 2016. Barrel Hunts will also take place in Cork on Thursday, 15th September and Dublin on Thursday, 22nd September. Jack Daniel’s will provide clues through the Jack Daniel’s Ireland Facebook page encouraging fans to find hidden whiskey barrels in each location on the day of the Barrel Hunt.
The Jack Daniel’s Barrel Hunt comes to Ireland after capturing the attention of whiskey lovers across the world earlier this summer, as the global scavenger hunt aims to unite Friends of Jack in celebration of the 150th anniversary of the Jack Daniel Distillery. The first Barrel Hunt took place at the home of the distillery in Lynchburg, Tennessee on 1st July and will visit more than 50 countries over 90 days, with Ireland being one of the lucky destinations on the map.
“Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity,” said Mark McCallum, President of Jack Daniel’s. “The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt.”
In September, handcrafted Jack Daniel’s whiskey barrels will be hidden in historic and cultural sites in Galway, Cork and Dublin, with clues on the Jack Daniel’s Ireland Facebook Page to help guide fans to the secret locations. Clues tied to the history of each city will be provided on the day of each Barrel Hunt and barrels will be opened when the first person to arrive gives the correct barrel password. Updates and results will be shared as barrels are found and prizes are claimed in each location.
Each hidden barrel in the scavenger hunt was used to mature Jack Daniel’s Tennessee Whiskey before being recrafted for the Barrel Hunt to house prizes, which includes an original, one-of-a-kind bar kit made with white oak from the barrels, and The Woburn, a classically designed speaker system by Marshall. Barrel Hunt winners will also get to keep the authentic Jack Daniel’s barrel, and there will be other top quality prizes for runners-up on the night too.
“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 percent of its color and 70 to 80 percent of its flavor,” said Jack Daniel’s Master Distiller Jeff Arnett. “It’s an important part of our process that’s remained unchanged for 150 years, and that tradition will continue to live on in every barrel we make and each drop of our whiskey. The Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever linked to Jack Daniel’s.”