Through its cafés, food markets and cookbooks, Avoca has led a revolution in Irish food, championing seasonal, locally-sourced ingredients and showcasing artisan food producers. It's a passion born out of its roots in 1723 when Avoca first started weaving its world-famous throws & blankets - and nurtured still in its stores, homewares and fashion. Find more of the story at Join the Avoca community on Twitter, Facebook and Instagram.

This Avoca favorite is a truly delicious dessert that works equally well with pears or plums and can be baked in a tin. Once cooled, enjoy it as a cake or as a sweet-afters served warm with custard or ice-cream. The delicious Muscovado sugar melts into a sticky topping.

Serves 8


For the cake

8 plums, halved, stones discarded

4oz unsalted butter

9oz plain flour

3 tbsp cocoa powder

2 level tsp baking powder

1/4 tsp salt

9oz caster sugar

3 eggs (lightly beaten)

third of a pint of milk

For the crumble

6oz dark brown Musovado sugar

2oz flour

3oz unsalted butter


To make the crumble

  1. Pre-heat oven 340ºF.

  2. Line a loose-bottomed 10in deep cheesecake tin with baking parchment.

  3. Firstly, put all the dark brown sugar, the flour and the butter in a bowl and rub together to a coarse breadcrumb consistency, (this gets sprinkled over the top of the cake).

To make the cake

  1. Sift together the remaining flour, the cocoa, baking powder and salt into a bowl.

  2. Next, using an electric mixer, cream together the butter and the caster sugar until light and fluffy, about 8-10 minutes. 

  3. Then start adding the eggs, mixing well between each addition and half the flour and some of the milk. 

  4. Mix until incorporated then add the remaining flour and milk.

  5. Place the cake batter into the lined tin, smooth the top with a palette knife or spoon and then arrange the halved plums, cut side down in a circle around the edge and centre of the tin. 

  6. Finally sprinkle the delicious Muscovado crumble mixture over the top and bake for 50-60 minutes or until the centre the of cake is firm to touch.

  7. While still warm, the cake will have a lovely gooey toffee-like sauce around the plums, which sets slightly as it cools and helps keep the cake moist for 3-4 days.

 To serve

Enjoy warm with some vanilla ice-cream or custard or have cold with some softly whipped cream. And relax.