A new $1.2 million advertising campaign has been launched by Ireland’s tourism marketing board for 2015 in a bid to help continue the country’s upward trajectory in visitor numbers. The ad will be featured in print form, on TV and in cinemas in the United Kingdom, the United States and across Europe.
The ads, created by Tourism Ireland, began airing in the US on Friday. They will air on ABC, NBC, and CBS in seven cities – Atlanta, Boston, Chicago, Los Angeles, New York, Philadelphia and San Francisco – during primetime slots. They will also be aired on PBS, in January and February, during season five of “Downton Abbey.”
Another component of the campaign includes a collaboration with the Daily Mail online to promote Dublin as a tourist destination and a hot spot and to highlight top spots where stars, such as Rihanna, Beyoncé and Jay-Z, hang out while they’re in town.
2014 was a strong year for overseas tourism, with about 7.3 million visitors contributing more than $4.3 billion (€3.6bn) in revenue to the economy. That is an increase of 8.8% over 2013.
Chief Executive of Tourism Ireland, Niall Gibbons, said, “We are determined to ensure that the tourism growth we have seen continues.
“Our aim is to welcome a record 7.74 million visitors to Ireland in 2015.”
Here’s their advert from February 2014:
And here’s another from 2 years ago:
Well! We don’t know about you but we’re ready to book a vacation!