Irish counties named as Britain’s top vacation spots

New research reveals that County Dublin is the most popular destination for British tourists, while County Kerry stands out as a hidden gem waiting to be discovered.

British tourists account for about 30 to 35 percent of all overseas arrivals to Ireland in a typical year, so it's interesting to see what their Google searches related to their vacations reveal.

Holidu, the holiday rental portal, analysed average monthly Google searches by British tourists over the past 12 months to determine which destinations served by Ryanair offer the best value and interest. With 47,800 monthly searches, Dublin topped the list as the most-searched affordable vacation spot reachable via Ryanair from the United Kingdom. Its vibrant mix of culture, nightlife, and history clearly continues to charm British travellers looking for an exciting city break close to home.

County Dublin

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Dublin city center at twilight.

Dublin’s appeal lies in its ability to combine centuries of history with a lively contemporary atmosphere. From touring Trinity College and the Book of Kells, to enjoying live music in Temple Bar, and exploring the Guinness Storehouse or Jameson Distillery, the capital offers something for everyone. Add in affordable flights from the UK and a welcoming vibe, and it’s easy to see why Dublin leads the pack.

County Kerry

In contrast, County Kerry has flown somewhat under the radar. With just 770 average monthly searches, it was named the 6th least-searched destination among Ryanair’s routes. But don’t be fooled by the numbers: Kerry is a treasure trove for those in search of Ireland’s raw natural beauty and heritage.

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A stony path in the Carrauntoohil Mountains, on the Iveragh Penninsula, in County Kerry.

From the breathtaking Ring of Kerry to the peaceful lakes of Killarney National Park, Kerry delivers unforgettable landscapes and experiences. Visitors can wander the medieval halls of Ross Castle, hike through moss-covered trails to the Torc Waterfall, or take in the mystique of the Skellig Islands, famously featured in "Star Wars". Towns like Dingle offer traditional pubs, fresh seafood, and local charm in abundance.

Where will you be visiting on your next vacation in Ireland?