This January, the town of Effin in Limerick won the battle to be recognized on Facebook. The social networking site had automatically blocked allowing people to enter Effin as their hometown, considering the town’s name offensive.

Ann Marie Kennedy, a University of Limerick worker, made headlines across the world as her campaign went viral. Now the town has been accepted, the “little village that took on Facebook and won” has released merchandise, including “Effin tshirts”.

Some of the proceeds from these tshirts will go to the Effin Community Development Fund to benefit the parish.

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Here's Sean Kelly's Effin song about the town: