Celebrations around the globe will kick off this evening to celebrate the second annual Arthur’s Day, honoring the man who established Guinness brewery.
Last year Guinness launched Arthur’s Day in celebration of the 250 years of Ireland’s iconic brand. The date was chose because it was the day that Arthur Guinness signed the lease for Dublin’s Guinness’ Brewery, at Saint James’ Gate.
Today at 17:59 (5:59pm, to mirror the year of its establishment 1759) people all around the world will raise a pint of Guinness and shout “To Arthur” in celebration.
Last year in Ireland 60 bands joined in the festivities and the streets of cities, towns and villages were filled with revelers. Across the globe from the United States to Japan Guinness was celebrated. In Kuala Lumpur the Black Eyed Peas headlined the Arthur’s Day event and in Lagos Sean Paul topped the bill.
This year, although it is not an anniversary, Arthur will be celebrated once more. In Ireland 30 artists including Kelis, KT Tunstall, Newton Faulkner, Director and Duke Special will play in across the country in Dublin, Cork and Galway.
In the United States 10,000 people in Chicago, attending the Oysterfest, will raise a pint “To Arthur”. Also in Asia and Malaysia big celebrations are planned with another large concert planned in Kuala Lumpur. Also in the Caribbean concerts are being organized.
Global Brand Director for Guinness, Brian Duffy said “Arthur’s Day is once again going to be a global ‘celebration with substance’ that will see performances from some fantastic acts and musicians across the globe. These world renowned performers will transform venues of all sizes into truly global celebrations where consumers will unite and raise a Guinness “To Arthur” and to the next 250 years.”