In major news for fans of affordable fashion brand Primark, the clothing giant has changed its size options from numbered to S, M, L, and will also better service plus and petite shoppers too.
Primark has announced that it will take its size range from 2XS (a US size 0/UK size 4) to 2XL (a US size 20/UK size 24).
"We have updated our sizing for a more comfortable fit - we will be grouping sizes into S/M/L etc, rather than 8/10/12, etc.," a representative from the company said.
"The new sizing is trickling into stores now and will be used for a small amount of lingerie plus a large selection of womenswear including jumpers, cardigans, jersey tops, sports tops, casual bottoms, workout apparel, shorts (not denim shorts), light jackets and some swimwear."
Primark, which operates as Penneys in Ireland, currently has US locations in Boston, Pennsylvania, New Jersey, Connecticut, and New York. The retailer recently announced plans for a new 57,900-square-foot flagship in Kings Plaza Shopping Center, Brooklyn.
The news of better size inclusion has been warmly welcomed on social media.
I am THRILLED by the news that @Primark (PENNEYS HUNS!) is extending its size range to a 24. Such a great step in the right direction.— Louise McSharry (@louisemcsharry) July 2, 2018
Primark has extended their sizes to a 24! Let’s hope this is the start of a full size extension!— Danie (@VanierDanielle) July 1, 2018
I saw recently they have marked stuff with improved sizing which is great. I am so sick of tent clothes if you’re over a size 14— Mary-Jane (@theglamityjane) July 2, 2018
v happy to read that primark are extending their sizes up to a 24 - here’s to a full extended range and cheaper plus size fashion across the board!— katy baines (@katybaines) July 2, 2018
Now, all that's left is for the fashion mecca to finally appease shoppers by FINALLY offering an online e-commerce site!
Like it’s 2018 why don’t Penneys have an online store in this day and age????? Scandalous— Kayla (@KaylaFlynn2) May 12, 2018