"Steve Jobs," the bio-pic on the life and times of the late, great co-founder of Apple, proved to be a rotten apple at the box office last weekend, despite good reviews and some Oscar buzz surrounding its Irish German star, Michael Fassbender.

Opening in wide release last week, "Steve Jobs" earned just $7.3 million in close to 2,500 theaters, trailing well behind the likes of "The Martian" and "Hotel Transylvania 2." Movies opening on the low end very rarely rebound to post higher numbers in the following weeks, so it looks like "Steve Jobs" might fade without much of a trace.

“This most glaring example of the challenge of finding an audience for a prestige is the way that Steve Jobs failed in its escalation from platform to wide release. There has been much finger pointing about what should have been done differently, and whether Universal should even have stepped up to make the movie after Christian Bale fell out and Michael Fassbender took the starring role,” a writer from the respected film website Deadline wrote on Monday.

Nick Caprou, Universal’s domestic distribution chief, said, "We are going to continue to support the film in the markets where it is showing strength and we're going to continue to do it aggressively and proactively.”

Fassbender’s next noteworthy release is "Macbeth" on December 4.

 

Michael Fassbender in Steve Jobs.Irish Voice