Guinness is the most popular beer in Georgia, New Jersey, and South Carolina, according to a study by Coffeeness that was shared by Visual Capitalist on April 12.
Guinness is also the most popular foreign beer in the US, coming behind Miller, which is the most popular beer in 30 US states, and Coors, which is the most popular beer in eight US states.
For its report, Coffeeness said it collected information on the most popular beer in the US from YouGov's Popularity Ratings and also analyzed search data from Google Trends.
However, Coffeeness noted: "Search interest doesn't necessarily correlate directly with consumption or sales figures. Rather, it serves as an indicator of consumer curiosity, information-seeking behavior, and overall brand engagement."
Coffeeness said its analysis of Google Trends data across all 50 states and the District of Columbia revealed several significant patterns in American beer preferences.
Among the significant patterns, Coffeeness noted the "surging popularity" of Guinness.
"Despite being an Irish stout in a country typically associated with lighter lagers," Coffeeness said, "Guinness topped searches in three states, two of which are in the South."
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In a further analysis of Guinness, Coffeeness said: "Perhaps the most surprising finding is Guinness' position as the top beer in three states: Georgia, New Jersey, and South Carolina.
"As an Irish stout with a distinctive dark appearance and robust flavor profile, Guinness differs significantly from the light lagers that dominate American beer preferences.
"Guinness' success in these states likely reflects several factors. New Jersey has significant Irish-American communities, particularly in urban areas, where the tradition of enjoying a pint of Guinness may be more culturally embedded.
"Georgia and South Carolina's preference for Guinness might reflect growing sophistication in beer tastes as craft beer culture expands, or could relate to specific marketing initiatives or distribution strengths in these regions.
"The brand has successfully positioned itself not just as a beer but as an experience, with proper pouring technique and presentation being central to its identity. This focus on ritual and tradition may contribute to its enduring popularity and search interest in these states."
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Fittingly, the findings come not long after Guinness launched its new 'Lovely Day' ad in the US, which the brand says is "a celebration of the vibrant communities across the country."
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