Say goodbye to your favorite Nestlé chocolate bars because the company is selling up its chocolate distribution in the US.
As if it wasn’t bad enough that we have to make do with the poor-man Hershey’s version of a Cadbury Dairy Milk, Nestlé are reported to be ending their time in the chocolate business in the US, suffering in sales because the increasingly healthy US consumer is looking for less sugary and less fatty options on the market.
The likes of the Butterfinger, Baby Ruth and Crunch bar are no longer selling in the US and rather than attempt to bring the American public back down the road of temptation, the food-production giant has decided to cut its losses and sell. While we may all associate Nestlé with chocolate alone, this is just one division of the company’s US base that it will be selling. Sales of Nestlé chocolate will still be continuing under the company in other parts of the world.
Read more: 9 top chocolates for Irish chocoholics
Hoping to acquire a new owner in the first few months on 2018, competition to take on the bar brands is said to be “robust,” with the sale expected to reach heights of between $1 and $3 billion.
It’s a massive move for the company which pioneered the chocolate bar (first created by Henri Nestlé, with help from a confectioner neighbor, in 1875) but they’re not alone in reassessing their healthier snack options for a more health-conscious world. Hershey’s, Nestlé’s biggest rivals, has also announced the $1.6 million purchase of Amplify, which makes an extra special healthy popcorn.
Read more: What chocolate do the Irish really love?
Hershey’s are also believed to be one of the potential bidders for Nestlé’s US confectionery division, making us all dread that the chocolate content will go the same way as Cadbury in the US. Hershey’s filed for a ban on the US sale of Cadbury products that weren’t made with Hershey chocolate, having bought the country rights to the Cadbury name in 1988. The ban left many Irish and British people angry that they could no longer get a taste of home on these shores, comparing the taste of Hershey's chocolate extremely unfavorably to that of the original.
Thankfully for all Nestlé fans, no matter what happens with the sale in the US, the brand’s chocolate bars will be remaining the same in Ireland, with some extra options that we feel our US readers should definitely try. Welcome to the bubbly Aero heaven of chocolate care packages from Ireland!
Which do you prefer: Cadbury or Nestlé? Or are you a Hershey's heathen? Let us know in the comments section, below.