Adidas has teamed up with Irish soccer legend Roy Keane to launch a new autumn and winter clothing range.
Keane, 52, who won seven Premier League titles in an illustrious career with Manchester United, modeled Adidas' new Spezial collection for autumn/winter 2023, which is set to be released next week.
Keane and his dog Jet appeared in a campaign video to launch the new clothing range.
The former Manchester United and Nottingham Forest midfielder also wistfully looked back on his playing career, remembering the dizzying heights that he reached with United during the 1990s and early 2000s.
"You were literally on the biggest roller coaster of your life," Keane said in the new video, adding that he has been playing to win since he was eight years old.
"The highs are extreme and the lows...my goodness. But sometimes you have to lose to win.
"The biggest challenge for any sportsperson is actually when your career finishes.
"You almost know you're never going to reach those highs again but you have to accept that.
"I'll never get that buzz from anything else in my life.
"Being in the dressing room and winning stuff with good players and good team mates, oh, honestly, it really is amazing."
However, Keane, who is now a regular pundit with English broadcaster Sky Sports, acknowledged that life has been "pretty good" to him since his playing career came to an end.
"I actually have a lot of contentment in my life," he said.
"That can go sometimes but generally speaking, I am pretty contented yeah."