Day 28: #wearingirish. Busy workday in NYC hosting another CMO panel. Now dashing to the airport for a work trip. CAPE: Sands @ Hall, HAT: Suzie Mahony Designs, SCARF: Jennifer Rothwell, GLOVES: Paula Rowan Gloves, EARRINGS: Tracy Gilbert designs, SLEEVES: Canopi Sleeves. Clare Pearson

What comes to mind when you think of Irish fashion? Aran cardigans and tweed caps? Claddagh rings and Celtic brooches? A big blank?

While some of Ireland's ancient design and textile traditions endure and evolve, there is so much more to contemporary Irish fashion than most people realize. Nobody knows this better than Margaret Molloy, the chief marketing officer for the global branding firm Siegel+Gale, and a native of County Offaly living in New York

For the past two years, Molloy has been leveraging her love for Irish fashion with her position as one of the most influential global marketing leaders to spread awareness and enthusiasm for Irish creativity and design. Each March, Molloy embarks on a #WearingIrish campaign, in which she wears clothing and accessories from Irish designers every day and shares her looks with her massive social media following.  

"The idea came from a few personal insights," Molloy told IrishCentral. "First, I’m Irish abroad and it’s clear that Ireland is the only country in the world that owns a month—March. Second, I work in branding so I’m always seeking out examples of beautiful design and great stories. I realized that many Irish designers are producing world-class fashion but few of my friends could name an Irish designer, let alone owned a piece by an Irish designer. Third, I recognize the power of social media as a platform for citizens to show support for brands. Connecting all three interests—Irish heritage, fashion, and marketing—I saw an opportunity for people to learn more about Irish designers, especially when all eyes are on Ireland in March."

Read More: Top Irish fashion influencers of 2017

Molloy has been amazed by the reaction, as wearers of fashion and non-fashionistas alike jumped on board. She's heard thanks from the Irish designers whose work her passion project has promoted, and heard from other Irish people around the world who took on the #WearingIrish mantle, too. The hashtag brings up over 3,500 posts on Instagram and hundreds more in Twitter. 

"Many have shared that they appreciated #wearingirish as an alternative way to celebrate Irish culture that is distinct from some of the stereotypes surrounding Saint Patrick’s Day," Molloy added. 

Thanks to #WearingIrish, people have had their eyes opened to the possibilities of Irish fashion, and that momentum that continues. "Many had a cursory sense for Ireland’s knitwear heritage but few expected the designs to be as contemporary and the options to be as varied," Molloy said. "While some Irish designers run craft businesses, others are competing on a world stage with some of the renowned fashion houses. The biggest surprise for women and men was that wearing Irish did not require compromising personal style, there is an abundance of choice in apparel, jewelry and accessories." 

IrishCentral is delighted to present Margaret Molloy's full #WearingIrish lookbook for March 2017. Scroll down to see them all, or click on one of the photos to open the full gallery experience. The captions note the designers represented in each photo, and for the full directory of Irish designers check out the post on Molloy's Medium page. There you'll find and inspiration and options for every style and budget. 

Dress by Helen McAlinden, bag by Holden Leather Goods, cuff by Christina Belle. Photo by Alison Carreon.

Dress by Helen McAlinden, bag by Holden Leather Goods, cuff by Christina Belle. Photo by Alison Carreon.

Dress by Helen McAlinden, bag by Holden Leather Goods, cuff by Christina Belle

Scarf: Susannagh Grogan, hat: Joanne Hynes for Dunnes Stores, bag: Holden Leather Goods.

Scarf: Susannagh Grogan, hat: Joanne Hynes for Dunnes Stores, bag: Holden Leather Goods.

Scarf: Susannagh Grogan, hat: Joanne Hynes for Dunnes Stores, bag: Holden Leather Goods.

Scarf: Elaine Madigan

Scarf: Elaine Madigan

Scarf: Elaine Madigan.

Scarf: Kate Ramsey.

Scarf: Kate Ramsey.

Scarf: Kate Ramsey.

Dress by Caroline Mitchell Knitwear, necklace by BeYourOwnSuccess by Melissa Curry. Photo: Clare Pearson.

Dress by Caroline Mitchell Knitwear, necklace by BeYourOwnSuccess by Melissa Curry. Photo: Clare Pearson.

Dress by Caroline Mitchell Knitwear, necklace by BeYourOwnSuccess by Melissa Curry

Dress by Helen McAlinden, necklace by Elaine De Roíste, tights (not pictured but featuring an amazing butterfly tattoo design) by Stop & Stare Designs. Photo: Clare Pearson

Dress by Helen McAlinden, necklace by Elaine De Roíste, tights (not pictured but featuring an amazing butterfly tattoo design) by Stop & Stare Designs. Photo: Clare Pearson

Dress by Helen McAlinden, necklace by Elaine De Roíste, tights (not pictured but featuring an amazing butterfly tattoo design) by Stop & Stare Designs.

Dress by Lennon Courtney, collar by house of Delphine.

Dress by Lennon Courtney, collar by house of Delphine.

Dress by Lennon Courtney, collar by House of Delphine.

Dress by Manley.

Dress by Manley.

Dress by Manley

Sweater by Aran Sweater Market, scarf by Foxford, earrings by Solvar

Sweater by Aran Sweater Market, scarf by Foxford, earrings by Solvar

Sweater by Aran Sweater Market, scarf by Foxford, earrings by Solvar.

Dress by Jennifer Rothwell.

Dress by Jennifer Rothwell.

Dress by Jennifer Rothwell

Blazer: Magee 1866, belt: Holden Leather Goods, pendant: Elena Brennan.

Blazer: Magee 1866, belt: Holden Leather Goods, pendant: Elena Brennan.

Blazer: Magee 1866, belt: Holden Leather Goods, pendant: Elena Brennan.

On the NYC Highline. Dress: FeeG, sleeves: Canopi, necklace: Melissa Curry, bag: wildbywater. Photo: Madhur Aggarwal

On the NYC Highline. Dress: FeeG, sleeves: Canopi, necklace: Melissa Curry, bag: wildbywater. Photo: Madhur Aggarwal

Dress: FeeG, sleeves: Canopi, necklace: Melissa Curry, bag: wildbywater.

Dress: Manley, scarf: Simple Things, earrings: Solvar. Photo: Breedagh Breslin.

Dress: Manley, scarf: Simple Things, earrings: Solvar. Photo: Breedagh Breslin.

Dress: Manley, scarf: Simple Things, earrings: Solvar.

Dress: Kymaia, sleeves: Canopi Ireland, necklace: Melissa Curry. Photo: Clare Pearson.

Dress: Kymaia, sleeves: Canopi Ireland, necklace: Melissa Curry. Photo: Clare Pearson.

Dress: Kymaia, sleeves: Canopi Ireland, necklace: Melissa Curry.

Dress: Feeg. Photo: Christopher Stella.

Dress: Feeg. Photo: Christopher Stella.

 

Dress: FeeG.

Blazer: Triona for Irish House, necklace: Chupi, belt and bag: Holden Leather Goods. Photo: Raisa Reyes.

Blazer: Triona for Irish House, necklace: Chupi, belt and bag: Holden Leather Goods. Photo: Raisa Reyes.

 

Blazer: Triona for Irish House, necklace: Chupi, belt and bag: Holden Leather Goods

In San Francisco for #BeBoldForChange. Dress: Paul Costelloe, necklace: Melissa Curry, shapewear: Atir Shaperz.

In San Francisco for #BeBoldForChange. Dress: Paul Costelloe, necklace: Melissa Curry, shapewear: Atir Shaperz.

 

Dress: Paul Costelloe, necklace: Melissa Curry, shapewear: Atir Shaperz

Wrap: Knitfield by Edel MacBride, bag: Holden Leather Goods. Photo: Victoria Holbrook

Wrap: Knitfield by Edel MacBride, bag: Holden Leather Goods. Photo: Victoria Holbrook

Wrap: Knitfield by Edel MacBride, bag: Holden Leather Goods.

Blouse: Simone Rocha.

Blouse: Simone Rocha.

 

Blouse: Simone Rocha.

Hat: Suzie Mahony, dress: Carolyn Donnelly. Photo: Clare Pearson

Hat: Suzie Mahony, dress: Carolyn Donnelly. Photo: Clare Pearson

Hat: Suzie Mahony, dress: Carolyn Donnelly

Dress: Niamh O'Neill, necklace: Mary Enright, bag: Holden Leather Goods. Photo: Christopher Stella.

Dress: Niamh O'Neill, necklace: Mary Enright, bag: Holden Leather Goods. Photo: Christopher Stella.

Dress: Niamh O'Neill, necklace: Mary Enright, bag: Holden Leather Goods.

Hat: Davina Lynch, coat: Ireland's Eye.

Hat: Davina Lynch, coat: Ireland's Eye.

Hat: Davina Lynch, coat: Ireland's Eye

Day one of the Irish flag theme: gold. Cape: Kymaia, dress: Lennon Courtney, sleeves: Canopi. Photo: Clare Pearson.

Day one of the Irish flag theme: gold. Cape: Kymaia, dress: Lennon Courtney, sleeves: Canopi. Photo: Clare Pearson.

Cape: Kymaia, dress: Lennon Courtney, sleeves: Canopi.  

Day two of the Irish flag theme: white. Necklace: Manley, dress: Lennon Courtney. Photo: Clare Pearson.

Day two of the Irish flag theme: white. Necklace: Manley, dress: Lennon Courtney. Photo: Clare Pearson.

Necklace: Manley, dress: Lennon Courtney.

Happy St. Patrick's Day! Necklace: ChristinaBelle, dress: Karyn Moriarty Designs

Happy St. Patrick's Day! Necklace: ChristinaBelle, dress: Karyn Moriarty Designs

Necklace: ChristinaBelle, dress: Karyn Moriarty Designs

Sweater: Joanne Hynes.

Sweater: Joanne Hynes.

Sweater: Joanne Hynes.  

Dress: Hazel Comyn.

Dress: Hazel Comyn.

Dress: Hazel Comyn

#WearingIrish in Costa Rica. Earrings: Tracey Gilbert Desings, scarf: The House of L.E.A.F, bracelet: K Kajoux, ring: Chupi.

#WearingIrish in Costa Rica. Earrings: Tracey Gilbert Desings, scarf: The House of L.E.A.F, bracelet: K Kajoux, ring: Chupi.

Earrings: Tracey Gilbert Designs, scarf: The House of L.E.A.F, belt: Holden Leather Goods, bracelet: K Kajoux, ring: Chupi

Earrings: Tracey Gilbert designs, pendant: Forgotten China, shirt: Rant and Rave Clothing, belt: Holden Leather Goods.

Earrings: Tracey Gilbert designs, pendant: Forgotten China, shirt: Rant and Rave Clothing, belt: Holden Leather Goods.

Earrings: Tracey Gilbert designs, pendant: Forgotten China, shirt: Rant and Rave, belt: Holden Leather Goods.

Coat: Paco Boutique, pendant: Doyle Design Dublin, bag: wildbywater,  bracelet: K Kajoux

Coat: Paco Boutique, pendant: Doyle Design Dublin, bag: wildbywater, bracelet: K Kajoux

Coat: Paco Boutique, pendant: Doyle Design Dublin, bag: wildbywater,  bracelet: K Kajoux

Earrings: Tracey Gilbert Designs, dress: Paco Boutique, necklace and cuff: Melissa Curry Designs.

Earrings: Tracey Gilbert Designs, dress: Paco Boutique, necklace and cuff: Melissa Curry Designs.

Earrings: Tracey Gilbert Designs, dress: Paco Boutique, necklace and cuff: Melissa Curry Designs

#WearingIrish in Nicaragua. Scarf: Jennifer Rothwell, bag Paul Costelloe, belt: Holden Leather Goods.

#WearingIrish in Nicaragua. Scarf: Jennifer Rothwell, bag Paul Costelloe, belt: Holden Leather Goods.

Scarf: Jennifer Rothwell, bag Paul Costelloe

Dress: Squirrel Versus Magpie, gloves: Paula Rowan, earrings: Juvi Jewellery, necklace: Doyle Design Dublin.

Dress: Squirrel Versus Magpie, gloves: Paula Rowan, earrings: Juvi Jewellery, necklace: Doyle Design Dublin.

Dress: Squirrel Versus Magpie, gloves: Paula Rowan, earrings: Juvi Jewellery, necklace: Doyle Design Dublin.

Top: Squirrel Versus Magpie, earrings: Tracey Gilbert Designs, jeans: Rant and Rave, cuff: Melissa Curry Designs, belt: Holden Leather Goods.

Top: Squirrel Versus Magpie, earrings: Tracey Gilbert Designs, jeans: Rant and Rave, cuff: Melissa Curry Designs, belt: Holden Leather Goods.

Top: Squirrel Versus Magpie, earrings: Tracey Gilbert Designs, jeans: Rant and Rave, cuff: Melissa Curry Designs, belt: Holden Leather Goods

Shawl: Elaine Honey, shirt: Paul Costelloe, earrings, Nua Jewelry, pendant: Rionore Jewellery

Shawl: Elaine Honey, shirt: Paul Costelloe, earrings, Nua Jewelry, pendant: Rionore Jewellery

Shawl: Elaine Honey, shirt: Paul Costelloe, earrings: Nua Jewelry, pendant: Rionore Jewellery

Cape: Bernie Murphy, sweater: Blarney Woollen Mills, gloves: Paula Rowan, earrings: Tracey Gilbert Designs, bag: Holden Leather Goods.

Cape: Bernie Murphy, sweater: Blarney Woollen Mills, gloves: Paula Rowan, earrings: Tracey Gilbert Designs, bag: Holden Leather Goods.

Cape: Bernie Murphy, sweater: Blarney Woollen Mills, gloves: Paula Rowan, earrings: Tracey Gilbert Designs, bag: Holden Leather Goods.

Dress: Lennon Courtney, necklace: Elaine De Roíste

Dress: Lennon Courtney, necklace: Elaine De Roíste

Dress: Lennon Courtney, necklace: Elaine De Roíste.

Collar: RM Irish Jewels, dress: Caroline Kilkenny, sleeves: Canopi. Photo: Alison Carreon.

Collar: RM Irish Jewels, dress: Caroline Kilkenny, sleeves: Canopi. Photo: Alison Carreon.

Collar: RM Irish Jewels, dress: Caroline Kilkenny, sleeves: Canopi.

Dress: Geraldine O'Meara. Photo: Drew Neisser

Dress: Geraldine O'Meara. Photo: Drew Neisser

Dress: Geraldine O'Meara.

Sweater: Blarney Woollen Mills, jeans: Rant and Rave, scarf: Dúinn Designs, bag: Holden Leather Goods. Photo: Alison Carreon.

Sweater: Blarney Woollen Mills, jeans: Rant and Rave, scarf: Dúinn Designs, bag: Holden Leather Goods. Photo: Alison Carreon.

Sweater: Blarney Woollen Mills, jeans: Rant and Rave, scarf: Dúinn Designs, bag: Holden Leather Goods

Shirt: Róisín Linnane, pendant: Martina Hamilton, earrings, Tracy Gilbert Designs, sleeves: Canopi. Photo: Clare Pearson.

Shirt: Róisín Linnane, pendant: Martina Hamilton, earrings, Tracy Gilbert Designs, sleeves: Canopi. Photo: Clare Pearson.

Shirt: Róisín Linnane, pendant: Martina Hamilton, earrings, Tracy Gilbert Designs, sleeves: Canopi.

Dress: Joanne Hynes. Photo: Michael Albans.

Dress: Joanne Hynes. Photo: Michael Albans.

Dress: Joanne Hynes

Do you have any favorite looks or Irish fashion designers? Share your thoughts in the comment section.

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