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Guinness have unveiled their latest TV ad, “Dark Life” which is set to run in the UK and Ireland from March.
The minute long ad features dark clouds representing a pint of Guinness as it settles, covering cities around the world including New York and Hong Kong. The ad ends with the tagline, “There’s more life in the dark”.
The guitar track, “10 mile stereo” by the band Beach House accompanies the commercial.
Speaking about the new ad, Garbhan O'Bric, the Diageo head of marketing communications, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark.
“The team have created a spellbinding and captivating film that connects with consumers across borders and cultures," he added.
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