Guinness have launched a new Christmas campaign featuring a contemporary version of the holiday classic Jingle Bells by British electro folk musician James Yuill.

The ad opens with Yuill taping his friends pints of Guinness, filled with varying levels, soon everyone in the pub starts to take notice before joining in.

The conclusion of the viral ad invites the 300,000 fans who are subscribed to Guinness online to recreate their own version of Jingle Bells.

“We wanted to create an engaging piece of online video content that really conveys Guinness as a pint full of life and working with the multi talented James Yuill has enabled us to do that,” said Marketing Manager, Guinness, Paul Cornell.

“We hope the video and Christmas mailer will inspire people to get together with their mates and bring Christmas to life by creating their own versions.”