The boy band – comprised of Niall Horan, Harry Styles, Liam Payne, Louis Tomlinson and Zayn Malik – were awarded the gong for Most Popular Music Group at the ceremony and were also named Most Popular UK Musician, Most Popular in the UK and Most Popular in West Europe before the live show.
Accepting their award via video link, One Direction said: “We wanna say a massive thank you for the Best Social Star Group of the year award. Thank you for our Starcount award, and we will see you soon!”
Selena Gomez picked up the award for Most Popular Actor, Ellen DeGeneres won for Most Popular TV Show, FC Barcelona was named Most Popular Sports Team while Cristiano Ronaldo won Most Popular Sportstar at the awards which recognise the most popular celebrities in social media .
Justin Bieber, who picked up the Best Solo Artist award, said: “Thank you to all my fans that helped me win best solo artist. You guys are awesome!”
Carly Rae Jepsen, Sky Blu, Eric Benet, Blush and PSY all performed while Aerosmith sang a number of their greatest hits including 'Crying', 'Don't Want To Miss A Thing' and 'Walk This Way' with beat boxer Hikakin at the ceremony held at Marina Bay Sands in Singapore.
Paul Morrison and Drew Thomson, Joint CEOs of Starcount said, “What an unbelievable end to an incredible few days. When we first began planning the Social Star Awards we always wanted to make sure we were doing something different, something unique and that we were bringing something completely new to the table and after the amazing show tonight and seeing the success of the past 24 hours and the response from fans and stars it feels like we have achieved what we set out to do.
“However, this is just the very beginning and we are really excited about where we can take Starcount, Social Star Awards and the Singapore Social gigs, which kick off tomorrow, next!
“We want to say thank you to everyone who has contributed to our phenomenal debut awards, especially our stars and social media fans.”
Go to www.starcount.com to watch the awards in full.
Social Star Awards Winners 2013
Most Popular Music Solo Artist Justin Bieber
Most Popular Actor Selena Gomez
Most Popular Music Group One Direction
Most Popular Sports Team FC Barcelona
Most Popular Film 'Twilight'
Most Popular Sports Person Cristiano Ronaldo
Most Popular TV Show The Ellen Degeneres Show
Most Popular Game Candy Crush Saga