Jasmine Guinness has launched details of the Guinness Storehouse Ambassador Programme for the year of ‘The Gathering’.  Irish residents can apply online to receive one of 50,000 exclusive ambassador cards entitling them to complimentary admission to the Guinness Storehouse throughout 2013.  Their friends and family who come home for ‘The Gathering’ will also receive a ten percent discount off admission.

Paul Carty, Managing Director of the Guinness Storehouse commented that “during the year of ‘The Gathering’, Irish people are encouraged to invite family and friends ‘home’ to Ireland.

“We want to reward and encourage those who get behind this special year for Irish tourism by opening our doors to them, free of charge, throughout the year.  The Guinness Storehouse is the ‘Home’ of Guinness, and in celebration of ‘The Gathering’, our 50,000 ambassadors are welcome to make our home theirs”.

Welcoming the announcement, Jim Miley, Project Director of the Gathering Ireland 2013 said “we’re delighted to see that the Guinness Storehouse is rolling out the green carpet for visitors to Ireland throughout 2013, the year of the Gathering. The concept of the Gathering is based on a personal invitation from the people of Ireland to our friends, family and connections overseas. The Guinness Storehouse ambassador programme will facilitate those of us hosting gatherings to offer our guests a unique experience at one of Ireland’s most popular attractions”.

Online sign up has already begun.

Throughout the year, active ambassadors will be entered into a competition to win their own Gathering party for 100 of their friends in the Gravity Bar at the Guinness Storehouse with food, refreshments and entertainment provided.  Card holders will also be offered a range of benefits during 2013 including exclusive competitions to win tickets to Guinness events, Guinness merchandise and a range of special Guinness Storehouse experiences to be won throughout the year.

Earlier this month, Guinness Storehouse celebrated a record number of visitors for 2012 as almost 1.1 million passed through their doors during the year, 80,000 of whom were from Ireland. The attraction retained its position as Ireland’s number 1 visitor attraction with visitors from over 25 different countries including the US, Canada, U.K. Germany, Italy, Spain and further afield.

Ambassadors can sign up at www.guinness-storehouse/thegathering.


Guinness Storehouse Ambassador Programme rolled out of the year of Ireland’s tourism initiative