The ALS Ice Bucket challenge, the fundraising phenomenon of summer 2014, has relaunched to continue raising money for ALS patients.
Last year, the fund-raising effort, which sees participants dumping a bucket of water and ice over themselves and nominating three friends, spread like wildfire as people tried to outdo each other by carrying out their nominations in more creative, imaginative and bizarre ways.
Raising more than $220 million in donations for ALS-oriented nonprofits, everybody from Kermit the Frog to Tiger Woods and Rory McIlroy has taken part and many of those donations have been invested or allocated to support new ALS research efforts, increased advocacy, and expanded and improved local care and services for people diagnosed with ALS, their families, and care providers.
ALS Ice Bucket Challenge founder, Irish American Pat Quinn, relaunched the challenge on August 2 along with Yonkers Mayor Mike Spano, City Council President Liam McLaughlin, Assemblymember Shelly Mayer, Empire City Casino public affairs director Taryn Duffy and some 700 other participants at Empire City Casino, Yonkers Raceway.
Quinn, from Yonkers, NY, began the challenge last year along with fellow ALS patient Pete Frates of Boston, MA, and sparked the massive social media trend that saw over 17 million videos posted online of challenge participants.
At the launch, he lead the 700 in attendance in a simultaneous ice bucket challenge to reignite the viral social media movement throughout August.
“We are now living by the mantra, ‘Every August Until A Cure’,” said 32-year-old Quinn, who was diagnosed with ALS in March 2013.
“Last summer, the ALS Ice Bucket Challenge brought new hope and a unified sense of fight to ALS patients all over the world. I'm extremely proud to know Quinn for the Win and Yonkers were a major catalyst in making this happen.”
“With Pat as our fearless leader, the City of Yonkers hopes to recharge the energy we all felt last summer as part of the Ice Bucket Challenge,” said Mayor Spano.
“We encourage any and all to join us on August 2 so we can continue to make strides in finding a cure to ALS.”
“Having lost my uncle, Fr. Silas Rooney, to this disease my family is all too familiar with its devastating effects. Efforts to raise awareness and research funds are vital and must continue,” added Tim Rooney, president and CEO of Empire City Casino.
“We are excited and proud to be involved in such an important effort.”