In a sign of further trouble at the broadcaster, CNN has reportedly moved to entice renowned snark Piers Morgan to its team.

The broadcaster’s prime-time lineup has been suffering from the effects of decreased viewers, and the channel is reported to be desperate to do whatever it can do bring ratings back up.

Morgan, a judge on NBC's "America's Got Talent" and across the pond on "Britain's Got Talent," is a friend of Simon Cowell's and the former editor of Britain's Daily Mirror newspaper.

He became famous in the US for winning "Celebrity Apprentice". Morgan is apparently being courted to host a panel show on the station.

CNN has reportedly snatched viewers from rival news outlet Fox News and even from FNL, one of its sister companies.

A representative from CNN declined to comment on the matter, saying that it was company policy not to comment on speculation.

Piers Morgan