ACERBIC British chef Gordon Ramsay, owner of numerous fancy restaurants around the world and star of his own reality TV show Hell's Kitchen which will once again return to our screens this summer courtesy of Fox, was in Ireland this week plugging yet another culinary project -- his first restaurant in Ireland.

It won't be a diner, either. This fall the celeb chef is opening a branch of the ultra-luxe Gordon Ramsay in Ireland's first Ritz Carlton hotel, which will be located in Powerscourt, Co. Wicklow.

"Ireland is internationally renowned for the quality of its food and the warmth of its hospitality. We are committed to providing an amazing dining experience in this magnificent setting,"' offered Ramsay, who's pictured rifling through the fresh veg in Powerscourt on Monday.