The word out of CinemaCon about the new Hobbit film was the kind of bad publicity that money simply wouldn't care to buy. After a decidedly mixed reaction from the public to Peter Jackson's 10 minutes of new footage, the director did a quick media tour to quell the naysayers.
'There can only ever be a real reaction, a truthful reaction, when people actually have a chance to see a complete narrative on a particular film,' Jackson told Entertainment Weekly.
Jackson made a pioneering decision to shoot his two-part prequel to the Lord of The Rings at 48 frames per second, making them the first two major motion pictures destined for release in that high definition format, instead of with the lower resolution 24 frames per second of traditional film making.
But according to E Online, fanboys were appalled by what they called the 'un-cinematic HDTV clarity' of the 10 minute sequence, which made the sets looks reportedly artificial and killed the illusion of reality.
Jackson said they needn't have worried though. The footage shown at CinemaCon in Las Vegas last week didn't have postproduction work completed, and when the 'extensive digital grading' he used on Lord Of The Rings is completed they'll see the welcome changes.
'We'll do the same with The Hobbit, to make it consistent and give it the feeling of otherworldliness—to get the mood, the tone, the feel of the different scenes,' he promised.
Episode one of the two part adventure, The Hobbit: An Unexpected Journey, opens in theaters on December 14, while the second installment, The Hobbit: There and Back Again arrives a year later.