"Transformers" star Megan Fox has set the collective pulse of the male half of the world's population racing with her latest shoot for Emporio Armani Underwear underwear.

The 23-year-old actress has taken over from Victoria Beckham as the face of Emporio Armani Underwear, and based on this shoot, photographed by Mert Alas and Marcus Piggott, she will be there for a long time.

The series of black and white shots will appear in billboard campaigns that will appear in Tokyo, Milan and New York starting next month.  Here's hoping that  they don't distract too many men in their cars!

When asked why Fox was the right fit to take over from Posh Spice, Giorgio Armani said: “Megan is young and sexy and has a lot of spirit,” and went on to say that she epitomized what the brand represents, saying the range was: “all about a youthful attitude, making her [Fox] the perfect choice for the collections.”