“Guinness Amplify,” a new music project launched by Guinness, supplies up and coming Irish musical artists with the resources they need to get their big breaks. An accompanying concert series, “Guinness Amplify Live,” begins on September 11 and will connect these new talents along with well known musicians with audiences all over Ireland.

Guinness Amplify Live will take place through September and October in hundreds of pubs across Ireland, rotating around the country with focus on a different region each weekend, beginning in Leinster.

Surprise acts along the way include some of the biggest names in music like Hozier, Ellie Goulding, Bastille, Disclosure, London Grammar, Duke Dumont and many others.

Hundreds of Ireland’s budding musicians have since applied online and music fans have started selecting bands to perform the pub gigs.

“We are delighted with the response from bands and musicians. Over 800 talented musicians, from an impressive mix of genres, uploaded their music to the site,” Guinness Marketing Manager Lisa Fitzsimmons said in a recent press release. “We were taken aback by the standard and quality of the music.”

Famous Irish musician Hozier is quite excited to be involved in the new project: “Starting out as a musician can be daunting. All you want to do is play to as many people as possible but that can often be a tough task,” he said in the press release.

“I was delighted to hear that Guinness Amplify is offering so many up and coming musicians the chance to gig in pubs. I’m really looking forward to playing as part of the line-up in the coming weeks.”

Along with Guinness Amplify Live, the program has three other key components that cater to the different needs of emerging artists:

Guinness Amplify Studios will offer selected musicians 60 days of free studio time to record and rehearse, Guinness Amplify Workshops will present a series of intimate workshops with music industry experts, and Guinness Amplify Live Stages will provide five showcase events in Ireland’s most renowned music venues come February of 2015.

An expert panel including David Kitt, Jonny Quinn, Nialler9, Sinead Troy and Stuart Clark will choose the cream of the crop from the artists to receive the studio time and a place in February’s Guinness Live Stages.

The Guinness Amplify Live gigs will take place over five weekends:

Leinster: September 11 - 14

Ulster: September 18 - 21

Connacht: September 25 - 28

Munster: October 2 - 5

Dublin: October 9 - 12

For gig listings and more details about the program, visit the Guinness Amplify website.