Building Irish consciousness in a pop culture bent on fickleness is no easy task. So a group called is appealing to Irish consciousness on a self-reliance level, and focusing on the island's produce and industry. They're drawing people's attention to "Irishness" as an economic strategy.

Conradh na Gaeilge first wrote about "ThinkIrish" or "Meon Gaelaċ" in April, and compared it to Euro Gaelaċ, a movement to promote the use of Irish language in business and commerce.

You can read about the Think Irish campaign on their website or join up with them on Facebook. The not-for-profit group was founded by Jonathan Stanley and Alan Graham, who are interviewed by Darragh Boyle in the video below. The other video shows students going into foreign chains in Ireland, like Tescos, and putting ThinkIrish stickers on Irish-made products to draw consumers' attention to that choice.

The Think Irish concept is simple: raise Irish consciousness with a 20 euro plan. As written on their website: "Switch just €20 a week to Irish goods and services (not just Grocery) and you could help us generate up to 20,000 new jobs." Basic common sense calculations to determine Irish self-interest, is better calculus than one that merely enslaves Irish citizens to an inescapable and unjustified debt mountain.