Posted by Kelly Fincham at 7/27/2009 9:35 AM EDT

Only in Ireland!

A new site called has been launched in Ireland to help the fledgling Ikea shoppers.

The name of the site - which roughly translates as Simple Assembly My Ass in American - promises to save all those relationships which will will founder in the flatpack hell known as Ikea.

The site promises to help the clueless
Decipher Ikea's maddening 1-page diagrams.
Assemble the bits and pieces in less than the week it will take you (because your partner has walked out and refuses to help).
Can't wait to see how they get on! And if someone tries to shut them down for using bad language.