Kim Kardashian, Kate Middleton
Humberto Carreno/

Roland Mouret, a designer for A-list favorite the Galaxy dress, has said that Kim Kardashian helps sell more clothes than Duchess of Cambridge, Kate Middleton.

In the past anything Middleton wears to a Royal event tends to sell out almost immediately. The most memorable instance of this fashion phenomenon was when she work a brown, birdie Orla Kiely dress. The simple Irish designer’s dress, which cost just $263 in stores, literally flew off the shelves.

Read more: The Kate Middleton effect pushes Irish designer Orla Kiely’s sales over $15 million

Also more recently Kate Middleton sporting LK Bennett nude pumps saw a huge trend for the simple shoe take off all over the world.

However Roland said, speaking to the Telegraph “You don’t see hundreds of women running around looking like her [Kate Middleton].

"To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn."

If this is true it may simply come down to sex appeal. Kardashian’s look include far more figure hugging outfits with a plunging neckline while Middleton being a royal is far more sedate.

Roland went on to say Kardashian is “highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy.

"She doesn’t seem to feel the need to dress sexily to woo the world.

"She’s dressing for William and herself."

Roland admitted that Middleton once had a request to have one of his gowns taken out to be less tight.

He added “She doesn’t want a bottom situation like Pippa had."

Read more: Duchess Kate Middleton returned clothes sent to her by Kim Kardashian