A Danica Patrick ad has been banned from the Super Bowl.

"Lola" sees Danica on screen narrating the tale of "Lola," a huge effeminate black guy selling frilly women's things.

"Lola" is supposed to be about a retired football player who launches a mega-successful business online using GoDaddy.com.

CEO and Go Daddy founder Bob Parsons is full of indignation "This is about a guy who starts an online business and hits the jackpot. I just don't think "Lola" is offensive, in fact we didn't see this one coming -- we were absolutely blindsided!"

It's hard to see what the censor chiefs took exception to.

As Parsons says. "Lola is not a 'big-breasted woman' -- Lola is a big, flamboyant, effeminate, lovable man.

Judge for yourself/ Watch the banned 'Lola' video with Danica Patrick / Click here

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