Monica Reid, who was in the running to represent New Zealand in the 2024 Rose of Tralee International Festival, has died, local police have confirmed.

Reid, 26, who was crowned as the Auckland Rose during a selection event last month, was reported missing by her family last week.

She was last seen on Friday afternoon, June 14 in Matipo Road, Te Atatu Peninsula, and was believed to have been wearing a purple/pink puffer jacket.

Police issued an appeal and launched a large search and rescue operation.

However, on Sunday, North Shore, Rodney & West Auckland Police confirmed: "A 26-year-old woman reported missing from Te Atatū Peninsula on Friday has this afternoon been located deceased.

"Her death is not being treated as suspicious and will be referred to the Coroner.

"Police extend our sympathies to the woman’s family and loved ones."

The New Zealand Rose of Tralee had announced on May 3 that Reid had been selected as this year's representative for Auckland.

"Monica works as a transport network optimiser, and holds a BA in theatre, film and Italian!" the organization wrote on social media at the time.

"She is currently completing a Masters in urban planning, and wowed us all with a beautiful rendition of 'My Lagan Love.'

"Looking forward to seeing you in the deep south Monica!"

Congratulations to our new Auckland Rose - 🌹 Monica Reid! 🌹 Monica works as a transport network optimiser, and holds a...

Posted by New Zealand Rose of Tralee on Saturday, May 4, 2024

While she was selected to represent Auckland, Reid stepped down from the overall New Zealand competition after coming down with Covid, and Angelina 'Angie' Cottrell assumed her spot.

Ultimately, Keely O'Grady, 21, was named the 2024 New Zeland Rose of Tralee on May 27 and will head to Ireland this summer for the international festival.

On Sunday after Reid's death was confirmed, her sister posted on social media: "We are devastated.

"Even though our loss is unfathomable, we are grateful that we have closure now, and are not left searching for Monica forever.

"We know that Monica was well loved by many people.

"The police have done a difficult and fantastic job, with clear communication with whānau throughout the search. Thank you for keeping an eye out for Monica everyone. She will always be my beloved baby sister.

"Just look at that smile of hers!"

In a statement, the Auckland Irish Club also paid tribute to Reid, offering their sympathy to her family. 

"Sending lots of love and condolences to the family of Monica Reid. Our thoughts and prayers are with you all. May she rest in peace."