, which was designed to be exclusively for “beautiful men and women” was attacked by a computer hacker, last month, reports the Guardian.

Those who wish to become a member must submit a profile picture of themselves which is then rated by existing members of the opposite sex.  "Beauty lies in the eyes of the voter", according to the website.

However recently when the site was targeted by a virus now known as Shrek, 30,000 new members gained admittance without being properly rated. Now in response to the virus the website has decided to boot off the ugly ducklings.

"We have to stick to our founding principles of only accepting beautiful people – that's what our members have paid for," Greg Hodge, managing director of told the Guardian. "We can't just sweep 30,000 ugly people under the carpet."

"We got suspicious when tens of thousands of new members were accepted over a six-week period, many of whom were no oil painting," he continued.

Expressing regret, Hodge who is based in the web-site's head office in LA said he felt “very sorry” for the "unfortunate people who were wrongly admitted to the site and believed, albeit for a short time, that they were beautiful".

"I sent them all a very carefully worded email, trying to be as sensitive as possibly," he said. "But naturally many of them are finding it a bit of a sting to have been rated beautiful by their peers only to lose the accolade overnight."

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