A hangover prevention beverage, already a best-seller in the United States, has been launched in Ireland just in time for the Christmas festivities.
Retailers say that Irish customers are already ordering the miraculous drink by the case-load.
According to reports in the Irish Examiner, 160 Irish people sampled NOHO on nights out over a 30 day period. Of those taking part, 85 percent said they had “little to no hangover” after using the product and 90 percent said they would recommend it to their friends.
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Those who were involved in the survey were between the ages of 25 and 40. Half admitted that they suffered from a hangover twice a month. Thirty percent admitted to having a hangover weekly.
The 2oz drink contains essential vitamins and nutrients which the body uses to break down and process alcohol. The suggested dosage is to take one before the first alcoholic drink, and a second one after the last drink for maximum effect.