Liam Neeson is the best celebrity to endorse a product, according to research conducted by the Nielsen company.

Nielsen, the company best known for television ratings, ranked celebrities who made commercials during the first three months of the year, looking at likability, public awareness, influence and other factors. Neeson and fellow Irish actor Pierce Brosnan both had ’N-Scores’ of 94, but Neeson was judged to have a greater influence in getting products sold, reports the Boston Herald.

Neeson has recently been featured in an ad for Supercell Games, and according to Nielson, he is viewed positively by 85 percent of Americans who know him.

Other celebrities with recent ads that scored well include Jeff Bridges—who stood out for the amount of influence he carried with fans, Jennifer Garner, Natalie Portman, Sofia Vergara, Jim Parsons, Dennis Haysbert, and J. K. Simmons.

Liam Neeson far surpasses Michael Fassbender and Colin Farrell at box office says Forbes.Getty