This story appears courtesy of our friends at the Dublin Globe, who cover the beat of Dublin's tech and startup scene. For more episodes and articles, visit their site here

Built in Dublin is a series of short video stories, created in collaboration with RTÉ. Each one spotlights MediaTech founders and startups who are changing the media industry from right here in Dublin.

In the fourth episode of the series, we meet the co-founder of Axonista, Claire McHugh.

Every company has a culture, whether it’s obvious or not, and here Claire talks about the conscious effort Axonista is making to define theirs – Quality, Collaboration, and Innovation are all core. As Claire shares with us in the piece, the Irish ability to empathise with international cultures and the dynamic of serendipity that is pervasive in Dublin makes the city a great place to start a company.