The ranking, which is produced by Checkout magazine and NIQ Ireland, is based on branded value sales across the Irish grocery sector and is believed to be the most accurate barometer of brand value in the marketplace.
NIQ Ireland measured the sales of over 5,000 brands from more than 200 product classes for the report.
The top 10 features all the same brands as last year. Apart from Coca-Cola, five brands in the top 10 held the same spot as in 2024.
Tayto moved down one place to fourth as Cadbury Dairy Milk moved up on to third. Red Bull (seventh) and Brennans (eighth) also swapped places.
Checkout said that Red Bull's rise is consistent with an increased interest in energy drinks, as evidenced by Monster being ranked in fifth position for the second year in a row.
Irish brands Tayto, Avonmore and Brennans make up 30% of the top 10, and Keelings made the biggest jump of any Irish brands, rising 20 places from 41 to 21.
Crisp brand Keoghs rose 10 places to 46, and Kerrygold went from 46 to 36 while Deep River Rock also leaped seven place from 26 to 19.
Kerrygold, Irish butter.
International brands to make significant gains include Kellogg's Rice Krispies Squares, up 13 to 95, and detergent brand Persil, which also rose 13 places from 68 to 55.
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Two Mars brands, Galaxy and Maltesers, rose by 11 and eight places, respectively, to 33 and 38. Kinder, Nestlé KitKat and Nestlé Aero also moved up the rankings by six places each.
Beyond Kellogg's Rice Krispies Squares, protein ready meals brads PUREPOWER Nutrition (78), Ballygowan Hint of Fruit (85), and Cadbury Crunchie (100) entered the top 100 for the first time.
"The Checkout Top 100 Brands for 2025, in association with NIQ Ireland, tells us that Irish shoppers are still opting for the usual favorites, including many sweet treats,” said Maev Martin, editor of Checkout.
“However, the entry of high-protein ready meals brand PUREPOWER Nutrition, which vaults into the rankings at number 78, and of the low-calorie, sugar-free Ballygowan Hint of Fruit brand, which joins the rankings at number 85, shows that Irish shoppers are increasingly seeking healthy brands in convenient formats.
“The performance of some key grocery categories, including Fresh Meals, provides further evidence that consumers want food that is both convenient and healthy. The continued growth in the popularity of Fresh Meals explains its two-place move up the rankings this year – from 11 to nine.
"This is reflected in the NIQ data, which reveals that unit sales in Fresh Meals have gone up by 11.4%, with volume up by 9.1%. In addition, prices have increased by 3.3% across the Fresh Meals category."
Martin also noted frozen savory products (95 to 88), cooking concentrates and purees (103 to 98), frozen prepared poultry products (37 to 34) and chilled pizzas (74 to 71) as rising product lines.
The brands that make up the Checkout top ten are unchanged since last year.
"Ireland’s leading FMCG brands continue to set the pace – earning consumer trust through quality, innovation, and agility,” said Ruth Lloyd-Evans, senior business insights manager, retailer services at NIQ Ireland.
“Their strategic focus drives growth and deepens brand loyalty in a competitive market."
* This article was originally published on BusinessPlus.ie.
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