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The Irish American 'pimp' at the center of the ACORN video controversy once launched a fake campaign to ban Lucky Charms from the campus at Rutgers.

"Cereal killer" James O'Keefe, the then editor of a conservative magazine at Rutgers, has become a right-wing icon with his hidden videos which show an Acorn employee advising O'Keefe how to seek loans while he poses as a pimp.

The videos are damaging for ACORN and the usual suspects are lining up in the ditch to hurl abuse at the liberal non-profit. (Now that I think of it; it's probably not ACORN itself which bothers the right-wing wingnuts, it might be just those two words - liberal and non-profit.)

Anyway, O'Keefe, who's only 24 is making a major splash for himself on Fox with his hidden video nasties.

But hidden cameras are nothing new for the New Jersey conservative.

In 2004, he stirred up a lot of fake anger in a campus campaign against Lucky Charms saying they were offensive to Irish Americans.

He posed as an upset Irish American and ambushed a Rutgers official with three other mischief makers to make an official complaint about Lucky Charms and Irish stereotypes.

O'Keefe used a hidden video to record the school official who was clearly doing the right thing in accomodating O'Keefe's complaints.

In the video, O'Keefe says he is worred that Lucky Charms make people think that all Irish Americans are short and wear green coats. (Has he seen New Jersey on St Patrick's Day?!)

Posing as an aggrieved Irish man, O'Keefe tells the official that he's tired of the Lucky Charms branding which portrays Irish Americans as "a green-cladded (sic) gnome, and as you can see ... we're not all short," O'Keefe says. "We have differences of height, and we think this is stereotypical of Irish-Americans."

The tape could be hilarious but the joke falls flat because the whole thing's so pompous.

Is this the best the right can do? Rely on a man who waged a phony war against Lucky Charms?

In an interview with The Star Ledger this week, O'Keefe says; "The tone of my videos is unique. I'm not just reporting on something, I'm becoming something I'm reporting on."

Here's a newsflasah, Mr O'Keefe.

Proper reporters aren't interested in becoming any story because they're too busy trying to 'get' the story.

Looks like O'Keefe is crossing into Bill O'Reilly and Glenn Beck land.

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