London Rose Charmaine Kenny was crowned Rose of Tralee at the Dome in Tralee on Wednesday night.
The 26-year-old, originally from Athy in County Kildare, became the Golden Jubilee International Rose of Tralee as the festival celebrates its 50th anniversary this year.
A Trinity scholar, Kenny has a degree in Management Science and Information System Studies and a Masters in Economics.
She recently worked as a management consultant in London before deciding to pursue a career as an entrepreneur.
The New Rose of Tralee will spend the next year traveling around the World representing the festival.
Kenny has spent time volunteering in India and has worked for Irish charity Suas, which raises money to support education projects with non government agencies in Kenya and India.
Host Ray D’Arcy congratulated a speechless Kenny before she was presented with the sash and tiara.
“I think I can safely say that Charmaine is in shock,” cracked D’Arcy before Jimmy Buckley serenaded Charmaine with the traditional singing of "The Rose of Tralee."
Kenny found her voice a little later when lauching the “Midnight Madness" fireworks, thanking her nearest and dearest for all their support.
"To my family for being so supportive. I love you guys."