The study, OnlyFans Wrapped 2026, estimates that Irish users will spend $29.9m (€25.7m) on the subscription content platform this year, an increase of 9.2% on 2025.

Ireland ranks fourth globally for spending per 10,000 adults, with projected expenditure of $74,672 (€64,255), nearly three times Germany's estimated $26,405.

Finland is the only EU country ranked ahead of Ireland on a per-capita basis, according to the research, which covers 175 countries with at least 100,000 adults.

The figures also highlight Dublin's spending power. The capital is forecast to account for $13.7m in OnlyFans expenditure in 2026, exceeding the $12.8m projected for the entire Serbian market.

Dublin's estimated spending has increased by 13.4% year on year, reaching $151,534 per 10,000 adults. The city ranks 31st globally on that measure.

Across Ireland, estimated spending on the platform totalled $73.9m (€63.6m) over the three years from 2023 to 2025. OnlyGuider estimates there are approximately 461,000 totaledn accounts.

The research forecasts that Irish users will spend $20.9m on direct messages, pay-per-view content and tips in 2026, compared with $9m on monthly subscriptions.

Men are expected to account for $25.4m of Irish spending this year, compared with $3m by women and $1.5m by other users.

Globally, OnlyFans spending is forecast to reach a record $8.56bn in 2026, up 10.2% on the $7.76bn reported for 2025.

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The United States is expected to remain the platform's largest market, accounting for $5.26bn, or 61% of worldwide spending.

However, the research identifies a divergence between spending and online interest. Global searches for the OnlyFans brand fell 17.4% in 2025 and declined by a further 24.3% during the first eight months of 2026, according to OnlyGuider.

The study uses Google's TimesFM artificial intelligence model to forecast spending for 2026, alongside historical expenditure data and estimates of spending by gender and content type.

OnlyGuider's findings suggest that Ireland remains a particularly lucrative market for the platform, despite its relatively small population, with spending growth continuing as overall search interest declines.

* This article was originally published on BusinessPlus.ie.