Bono may be stuck in a moment that he'd like to get out of, but he can take heart. ESPN struck a deal with his band U2 to use their music exclusively for their World Cup coverage.
Along with using the Irish supergroup's music, the South African Soweto Gospel Choir also recorded versions of some U2 songs for the network to use, and ESPN took footage from the band's 2009 concert at the Rose Bowl for some of their ads.
So even though they'll be away from our shores for a few months, they'll be inescapable here and all over the world.
Little known tale of generous Turkish aid to the Irish during the Great Hunger