Building Irish consciousness in a pop culture bent on fickleness is no easy task. So a group called ThinkIrish.ie is appealing to Irish consciousness on a self-reliance level, and focusing on the island's produce and industry. They're drawing people's attention to "Irishness" as an economic strategy.
You can read about the Think Irish campaign on their website or join up with them on Facebook. The not-for-profit group was founded by Jonathan Stanley and Alan Graham, who are interviewed by Darragh Boyle in the video below. The other video shows students going into foreign chains in Ireland, like Tescos, and putting ThinkIrish stickers on Irish-made products to draw consumers' attention to that choice.